Beauty brands that sell through, not just in.
KaySetu connects your retail counters, distributors, modern trade and field team on one platform, with batch and shelf-life control, live sell-through and GST accounts in real time.
What holds personal-care brands back
Cosmetics live and die on shelf presence, freshness and fast-moving trends. When channels and stock run on separate tools, hero SKUs stock out while slow lines quietly expire.
Counter & retail execution unverified
Poor shelf presence and lost visibility
Shelf-life & batch tracked manually
Expiry write-offs on sensitive stock
Sell-through invisible across channels
Over-produce slow SKUs, stock out heroes
Distributor & modern trade siloed
No single view of the channel
Schemes, gifting & returns messy
Margin leaks and reconciliation pain
Orders re-keyed into accounts
Delayed, error-prone GST billing
One platform for every counter and channel
From the merchandiser's shelf photo to the GST invoice, every channel and every batch in one connected system.
Retail & counter execution
GPS-verified merchandiser visits with shelf and planogram photos: proof of presence at every counter.
Batch & shelf-life
Batch-wise stock with FEFO picking and near-expiry alerts on shelf-life-sensitive SKUs.
Omni-channel sell-through
See sell-in vs. sell-through across general trade, modern trade, distributors and D2C in one view.
Distributor & MT network
Distributors and modern-trade accounts on one system, with pricing, claims, returns and ledgers.
Schemes, gifting & returns
Configure trade schemes and gift-with-purchase, and handle returns cleanly with approvals.
GST invoicing & accounts
GST invoices and ledgers post automatically from orders, with zero double-entry.
From counter visit to sell-through insight
The path a personal-care order takes across every channel, without re-entry.
Counter visit
Order & scheme
Channel dispatch
Batch stock
GST invoice
Sell-through
Cosmetics & Personal Care questions, answered.
Everything teams ask before a demo.
Still have questions?
Our support team is ready to help you.
Can KaySetu verify merchandiser and counter visits?+
Yes. Merchandiser check-ins carry GPS, a selfie and shelf/planogram photos, so counter presence is provable, not self-reported.
Does it manage shelf-life and batch for sensitive SKUs?+
Batch-wise stock with FEFO picking and near-expiry alerts helps you move shelf-life-sensitive products before they expire.
Can I see sell-through across all channels?+
Yes. Sell-in vs. sell-through across general trade, modern trade, distributors and D2C in a single view, by SKU and territory.
Does it handle schemes, gifting and returns?+
Configure trade schemes and gift-with-purchase, and process returns through an approval workflow to protect margin.
Is billing GST-ready?+
GST invoices and ledgers generate automatically from orders, so nothing is re-keyed into a separate accounting tool.
Is there a mobile app for the field team?+
Native Android and iOS apps let merchandisers and field reps check in, capture orders and photos, and sync in real time.