The whole FMCG business, on one platform.
From the salesman's beat to the distributor's ledger, KaySetu connects field sales, secondary sales, stock and accounts in real time — so high-velocity SKUs never stock out and no order is ever re-keyed.
Why FMCG sales leaders lose velocity
FMCG runs on speed and reach — thousands of outlets, fast-moving SKUs, thin margins. When the field, the distributor and the back office run on different tools, that speed leaks away.
Beat plans on paper, visits unverified
Fake reports, skipped outlets, no coverage proof
Secondary sales invisible till month-end
You're blind to what actually sells through
Distributor stock guessed, not tracked
Stockouts on hero SKUs, dumping on slow ones
Schemes & claims in spreadsheets
Leaking margins and disputed distributor claims
Orders re-keyed from field into Tally
Double-entry, delayed invoices, costly errors
Returns & near-expiry unmanaged
Write-offs and shelf-life losses
One platform, tuned for FMCG velocity
Every FMCG workflow — beat to bill — in a single connected system your field, channel and finance teams share.
Beat plans & field sales
Assign daily beats, take orders on the visit screen with live stock and price, and capture collections and expenses on the spot.
GPS-verified visits
Every check-in carries GPS, a selfie and a shop photo — outlet coverage you can actually prove, with full route replay.
Distributor & channel network
Bring every distributor onto the same system: their stock, pricing, ledgers, claims and invoices in one workflow.
Primary & secondary sales
See sell-in and sell-through side by side, by SKU, territory and outlet — no more month-end surprises.
Schemes, pricing & claims
Configure trade schemes and price slabs, settle distributor claims cleanly, and protect margin with approval workflows.
GST invoicing & e-way bills
Auto-generate GST invoices and e-way bills from orders — zero re-keying between field, channel and finance.
From the salesman's beat to the ledger entry
The exact path an FMCG order takes through KaySetu — end to end, without a single re-entry.
- 1Beat visit
- 2Field order
- 3Distributor allocation
- 4Stock dispatch
- 5GST invoice
- 6Sell-through insight
A lead-to-ledger flow means our field orders hit the distributor and the invoice without anyone re-typing them. We finally see sell-through by outlet, not just dispatch.
Illustrative outcome — named customer stories published as we onboard.
FMCG & Consumer Goods questions, answered.
Everything teams ask before a demo.
Still have questions?
Our support team is ready to help you.
Does KaySetu track both primary and secondary sales?+
Yes. KaySetu shows sell-in to your distributors and sell-through to retail outlets side by side — by SKU, territory and outlet — so you're never guessing what actually moved off the shelf.
Can it prevent fake field visits?+
Every outlet check-in is verified with GPS, a selfie and a shop photo, with route replay for the whole beat. Coverage is provable, not self-reported.
Can our distributors work in the same system?+
Yes — the distributor network module manages each distributor as a first-class entity with their own stock, pricing, ledger, claims and invoices, in the same platform your field team uses.
Does it handle trade schemes and claims?+
You can configure slab- and scheme-based pricing and settle distributor claims through an approval workflow — so margins are protected and claims aren't disputed.
Is invoicing GST-compliant with e-way bills?+
Yes. GST invoices and e-way bills generate straight from confirmed orders, with tax masters and HSN built in — no re-keying into a separate accounting tool.
Does the field team get a mobile app?+
Native Android and iOS apps let agents run their beat, take orders, check in and collect payments, syncing in real time with the office.
See your FMCG business, unified.
Book a free, no-obligation demo. We'll model your channel, your SKUs and your GST flow on real scenarios — a working session, not a slide deck.